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HOLY Energy · May 2022 to November 2024

From social to cross-channel design.

I joined HOLY as a Graphic Design Intern, working mainly on paid and organic social. Three months later, I was offered a full-time role as a Performance Designer.

From there, the work kept expanding. I designed ads that had seconds to earn attention, emails that continued the campaign, landing-page assets that helped people decide, and print pieces that carried the idea off screen.

The role taught me that a strong brand should not look identical everywhere. It should know what to keep, what to change, and what each moment needs to do.

Started
Graphic Design Intern, May 2022
Continued
Performance Designer, August 2022
Worked across
Paid and organic social, CRM, e-commerce, landing pages, print, animation, and directing selected photoshoots
A colourful HOLY group campaign photograph on a pink studio set.
Selected campaign photography

01

Finding more ways to show the product

When I joined, much of the paid and organic creative relied on 3D product mockups. They were useful, but repeating the same approach left less room for different messages.

I began exploring a broader mix of graphic compositions, real-life photography, and short animations. The aim was not to make every asset look different. It was to find the right visual treatment for each message and give the Performance Marketing team more distinct directions to test.

A selection of HOLY paid-social designs using product photography, bold typography, illustration, and graphic compositions.
Different messages needed different visual treatments.

02

Every channel needed its own rhythm.

A paid ad, an email, and a landing page can belong to the same campaign, but they cannot do the same job.

The ad has seconds to earn attention. CRM has more room to develop the message. E-commerce needs to make the product easy to understand. Print has to carry the idea without motion or a click.

Working with Performance Marketing, CRM, and E-commerce, I adapted campaign work across these moments. The hierarchy, pace, and amount of information changed. The visual energy stayed.

A grid of HOLY campaign email designs across launches, promotions, and product stories.
CRM continued the campaign after the first click.
CRM email Retail launch · DE
Animated HOLY and SPAR retail launch email.
Retail launch email
CRM email BURRsday launch · DE
Animated HOLY BURRsday campaign launch email.
BURRsday launch email
CRM email Winterflavor · DE
Animated HOLY Winterflavor campaign launch email.
Winterflavor launch email

03

Before the images reached the layout

As my role grew, I helped initiate and art-direct selected campaign photoshoots with my manager.

We started with what the campaign needed, then considered the set, props, product groupings, composition, and where the imagery would eventually appear.

That changed my relationship with the work. I was no longer only adapting finished images. I could help shape the visual material the campaign would be built from.

HOLY products, packaging, and props prepared in a photography studio.
Preparing products and props
A HOLY campaign photoshoot in progress on a colourful studio set.
Building the campaign imagery on set
Final HOLY campaign photograph of a person seated beside oversized product packaging on a blue set.
Selected final campaign photography

04

Keeping HOLY recognisable across every channel.

Paid social, organic social, CRM, e-commerce, landing pages, print, animation, and campaign photography all asked something different of the same brand.

Across more than two years, I went from learning HOLY's visual language to helping it work across more channels and formats.

Consistency is not repetition. It is knowing which parts of an idea can move and which parts need to stay.

A group of hands holding colourful HOLY bottles and product boxes against a blue background.
A HOLY product still life with fruit arranged on a blue background.
A HOLY watermelon product composition photographed against a vivid pink set.