Bea Espiritu
I collaborated with an artist to craft a cohesive and inviting brand identity that truly reflected her creative vision. From refining her logo to selecting color palettes and typography, every design element was carefully chosen to align with her artistic style and values. Beyond just aesthetics, I worked to help her connect with the right audience—art enthusiasts who resonate with her work—by ensuring her branding was not only visually appealing but also relatable and authentic. This included designing social media assets, promotional materials, and a polished website that showcased her art in the best possible light, making it easier for her to engage and grow her audience.
The brand identity is shaped in a way that is stripped down with unnecessary embellishments. Its typographical style is simple yet impactful. Simultaneously, its unusual layout gives off a dynamic character to it.
The logo design complements the artist's artworks which are free-flowing and expressive.
Circular motif is applied in some of the design assets. It represents being open to infinity. But also symbolises a transformation of one’s mind
The final result was a purposeful and uncomplicated brand identity, molded with grace.
